00 David Ducháč / @duchythehero
I turn unclear ideas, weak websites and scattered material into work people can understand, send, trust and buy. Seller, producer, operator and worldbuilder in one person.
01 What I handle
I am not selling vague “end-to-end solutions”. I take a concrete problem and look for the first move that changes something.
“We have a website, but I do not think people trust it.”
I do not start by inventing a new universe. I find where trust breaks: copy, CTA, images, mobile, the argument, or that dead energy nobody wants to name.
“We have tons of material, but nothing usable comes out of it.”
Not a folder called exports. A system of outputs: hero asset, cutdowns, deck, print, follow-up and variants for people with ninety seconds of attention.
“It has soul, but nobody knows how to enter it.”
Community, quest, IP, weird idea. I give it a gate, rules, tone, first action and enough reality so it is not just private headcanon.
“We have leads, but opening them feels awkward.”
Sometimes you need the first sentence. Sometimes you need to show the exact weak spot. Sometimes the best move is not calling, because the lead is a time trap.
02 Projects as modes
I do not show logos for decoration. Each main project explains a different kind of responsibility: sell the problem, produce the output, build the system or understand the real customer.
Seller / Auditor / Operator
Problem: Businesses often do not see where their public path loses trust until someone shows the exact weak spot.
Delivered: Demo and sales system for audits, leads, example pages, shop logic and quick follow-up.
Proof: I can connect a website to a commercial conversation.
Producer / Operator
Problem: A brand needs a family of outputs that holds together, not one pretty file.
Delivered: Brand reel, product videos, presentation assets, motion rhythm and handoff-ready variants.
Proof: I can turn material into a production system.
Worldbuilder / Architect / Operator
Problem: An abstract community and IP need rules, atmosphere, entry points and public logic.
Delivered: High Tribunal, bilingual web, public gate, roles, forms, privacy, QA and visual system.
Proof: I can build a world, not just a page.
Seller / Manager / Customer translator
Problem: Expensive products and hesitant customers need trust, patience and exact arguments.
Delivered: 2.5 years of B2C retail, showroom consultations, long meetings, follow-up emails and operational responsibility.
Proof: My web and offer work comes from real buying decisions, not only aesthetic taste.
03 Contact with reality
LESSON 001
An idea has no value until another person understands it.04 Material finds rhythm
RAW MATERIAL → MEANING
Shot. Argument. Cut. Variant. Export.The work must survive a phone, a website, a presentation and a deadline.05 Build. Verify. Hand over.
SYSTEM / DAVID
OPERATIONAL06 When a brand is not enough
The High Tribunal is my owned IP and long-term proof that atmosphere, canon, information architecture, web production and technical delivery can belong to one system.
Open the Czech case study ↗07 Without the costume
“Range is not a list of software. It is the ability to take uncertainty and return something that makes sense.”
08 Proof constellation
A Community trip into real locations, activities, two main videos and a story outside the screen.
An event frame for The Community: location, roles, mood, documentation and group memory.
2.5 years selling to people with questions, limits, budgets and sometimes zero patience.
Premium appliances, kitchen showroom, long consultations, follow-up emails and responsibility close to ownership.
A technical offer translated into video, mobile cuts and print support.
Real work, real tools and an edit that shows evidence instead of generic claims.
Local communication for a physical event in Pravčice. A poster meant to get people outside.
A small absurd editing lab. Not a flagship, but it shows rhythm, humor and range.
09 Tools and services
Digital items will come from real work. Some will be DIY, some guided kits, and some services I simply handle for you.
50 prompts for lead analysis
In progress
Public Path Audit Kit
Soon
48h Website Health Audit
Service
QA Launch Kit
Waitlist10 Your project can be next
Send the context, the problem and the result you need. I read every request personally and confirm whether a call makes sense.
Request a call ↗
